Mainland Ford Receives 2025 Presidents Award – Diamond Club

We have some exciting news to share with our customers and community! Mainland Ford has officially earned the 2025 Ford President’s Award – Diamond Club.

While we are incredibly proud to display our award in our showroom, we know that for many of our customers, “Diamond Club” may be unfamiliar.

So, what is it? And more importantly, why does it matter to you when you walk through our doors?

What is the Ford President’s Award?
Every year, Ford of Canada recognizes a select group of dealerships that go above and beyond in two specific areas: Sales Achievement and Customer Satisfaction.

It’s not just about how many vehicles we sell; it’s about the experience our customers have while buying them. To qualify, a dealership must meet rigorous criteria, including high “Customer Viewpoint” scores—the direct feedback you provide after a service visit or a vehicle purchase.

What Makes “Diamond Club” Special?
If the President’s Award is the gold standard, the Diamond Club is the pinnacle.

This distinction is reserved for the top performing dealerships in the country. To put it simply:

• The President’s Award recognizes the top 25% of dealerships.
• The Diamond Club represents the best of the best—the top tier of that group.

Earning this award means that Mainland Ford is officially in the top 2.5% of Ford dealerships in Canada for customer satisfaction.

How Did We Get Here?
This award isn’t won by a single person or a single department. It is a collective effort that requires every part of our dealership to work in perfect sync:

• Sales & Finance: For making the buying process transparent, fair, and pressure-free.
• Service & Parts: For ensuring every repair is done right the first time and with a smile.
• Detail & Body Shop: For the pride they take in making every vehicle look its absolute best.
• Accounting & Admin: For the “behind the scenes” work that keeps our promises on track.

Why This Matters to Our Customers
At the end of the day, this award is from you, our customers. It’s based on your feedback, your surveys, and your loyalty.

When you see the Diamond Club logo at Mainland Ford, it’s a guarantee that you are visiting a dealership that values accountability, teamwork, and—most importantly—your time and trust.

Come see what all the fuss is about. Whether you’re looking for a new F-150, a reliable service appointment, or just a great cup of coffee while you browse, our award-winning team is ready to welcome you.